I was coming back from Toronto, I was pitching a proposal to a client we've had for about a year. We've done a couple of websites for them for different medical practices. They've got sort of a side entrepreneurial venture, as he describes it, where they act as a referral service for personal injury lawyers.
The site's been up, I'd say about eight months. And from no links - they've gone from no links to 585 links in that eight month period and we've been responsible for all of those links being built. And that covers both social and organic links, some Twitter and Facebook and LinkedIn and YouTube. But for the most part it's generated using of normal universal link building techniques, and in terms of the results of that, his rankings for the twenty key words that we're going after, which include personal injury lawyer, his rankings for these twenty keywords, have climbed fairly steadily, to where he has, I believe, eight of these keywords in the top three.
That is fairly substantial considering the small amounts that he's paying in relation to, you know, his other competitors that are going after keywords like this, and in relation to his own competitors. Some of the guys that I know that are working with his competitors are charging a fare amount more.
I guess what my issue is, is he's upset about not being on the first page for personal injury lawyer. and being upset about that has made him imply that we're actually not doing the work even though he, you know he receives fairly constant contact, mostly from me, but from my other staff showing him exactly what we're doing.
I mean, those links didn't make themselves. You know, his, his Facebook profile, and Twitter profile and LinkedIn profile for the company, they, they didn't create themselves, the, the blog that we contribute to regularly, did not write its own content the videos that were created for its sites, they, they weren't magically made, I mean this is stuff that we do, unfortunately, he, he doesn't see the value or the time and the effort that goes into it.
So anyway, going back to my proposal that we were giving to him, the reason we were doing this ishe had someone else assess the site and, of course that other person, looking for his business, had some negative things to say. Some of the things that they said, they were outlandish, they were outright BS, some of the other things that he had to say were spot-on.
There is some lacking areas of the site, not so much in SEO but more in terms of conversion, and while we are specifically an SEO company, we wouldn't be doing our customer justice if we didn't advise him on ways to increase conversion, ways to make the people that actually hit his site, kind of hang around and do something that he wants him to do.
Now, we did make his site and we gave him the input to begin with do those conversion optimization changes, have a quick contact form. His site really is a lead generation machine but he didn't build it that way. That was not our doing, that was his doing. And as other competitors in this field will tell you, some site owners have their own mind made up as to what constitutes a good site.
And it's hard to negotiate with them in terms of getting that changed, even though you know the way to take.
So, it's been eight months and now he's coming around and seeing the point because someone else has told him that the site is lacking in some way. The ways that we advised him to begin with.
Anyway, while this was being discussed he started to get a little bit irate. Going back to his rankings, and my answer to him was,"you need to give it time, we need to build more links to your site, your competitors that are on those pages ahead of you, they've been there for a while, they've been doing this for a while, this is tried and true search engine optimization".
I mean it's not magic, we build the links, we optimize the content, we create new content that which is very, very big. And we try and also short circuit as best we can to get around the wait time of building up the value of your page, of your domain. And some of that can be releasing video and releasing some social stuff on a regular basis.
Video has been quite effective for him. He hasn't opted to do video that would convert any but it's video nonetheless. Going back to that, we got into argument, he didn't accept that he needs to wait. He believes that there's something that can be done immediately to improve his ranking. And, my answer to that is spend more money.
Spend more money, build more links, let's do something a little bit more out of the box than what we're doing right now.
But of course he doesn't want to do that. He believes and within his monthly budget, which is not big, that this can be done. And anyway, I walked out of the meeting, and that was the end of that. I just wanted to rant. Thanks for listening.
